SWAG, or Stuff We All Get as Michael from The Office would say, is something that most people only care about at trade shows. It is a very short amount of time that people are hunting around the trade show floor for the coolest trinket or most useful office supply with the gleaming logo of your company on it. That time is precious. It is a commodity worth pursuing, but only the most engaging promotional giveaways are the ones that create a buzz or focus any kind of attention toward your booth and your actual lead generation strategy.
Many small businesses don’t give much thought as to which item they are placing their brand upon and those that do have trouble wading through all of the crap that exists in the industry. For every Magic Mobile phone and tablet stand, there are hundreds of terrible oversized paperweights. It takes a keen eye, a strategic branding sense, and an innovator like Leaderpromos to craft a small business solution out of promotional products that really resonates with consumers.
Stephanie Leader has, since 1995, been offering those in need of sales growth and market expansion a leg up via her curated collection of products that her company is willing to embroider, print, or otherwise affix a logo to. And for just as long, small businesses have been turning to her for that service in ever increasing numbers. So much so, that her company has produced a whitepaper and infographic on their effectiveness and ROI.
However, Leaderpromos recognizes that they don’t have the ability to know about every product that exists and multiple times on the site they mention that if a client doesn’t see a certain product, that they can suggest it and have it made for them. While that may work as an ad-hoc solution, it got us thinking about other ways that they could leverage their growing client base into helping them to find the right promotional products for most small businesses.
What if they used a collaborative Pinterest board that allowed anyone to pin a product that they would like to have their company logo emblazoned upon. While many companies are allowing clients to “pin” products from their site onto a Pinterest board, far fewer are allowing the community of 25 million active users to recommend products. This type of crowd recommendation service could create a demand for unique promotional products that capitalizes on Leaderpromos already sizable segment in the marketplace, further cementing them as a “Leader” in this arena (pun completely intended).