Branding is not a pastime. It isn’t something that just happens. It is either done at a high level with a sophisticated approach or it isn’t done at all. Brands that resonate with consumers are carefully crafted. They do not rise fully formed out of the companies that own them. But, where does that sophistication come from? How does the branding strategy emerge? These are the questions that millions of small business owners face as they struggle to break through in the marketplace.
The company that has best answered these questions in the last three years is RepEquity. Their well rounded approach of “search, web, mobile and social” has led to huge market expansion and finding themselves at #195 on the list of the fastest growing companies according to INC. But, it isn’t that they have better marketing strategies that have led to huge sales growth. Their talent and proprietary products are industry-leading.
First, their talent for crafting engaging content and websites is impressive. They have no ready-made template that they will apply your small business logo and colors to. They are craftsmen and women, and they take their craft seriously:
Second, their proprietary platform for brand monitoring gets the best compliment that any such software could, “It just works.” Their innovation is clearly on display whenever someone can see “a clear picture of search results on a daily basis, and use our carefully tuned algorithm to reflect the real-world value of those results.” It is this real-world and real-time component of their RepScoreboard that makes it so engaging. The ability to see more than just the Google Analytics side of your website, makes for a much clearer and more actionable picture of your company.
The one thing that we would love to see RepScoreboard incorporate is the social reputation of small businesses. While it does an amazing job of giving you a searchability and URL-based data set, the reputation of your company is increasingly more about your social media presence. By incorporating the APIs of the three leading social reputation tools available today in Klout, Kred (and especially the new Kred Story), and PeerIndex, RepScoreboard could become the killer app for any small business to monitor the entirety of their online influence.
RepEquity is by far one of the most interesting and engaging examples of finding good people and making the most of them. We look forward to seeing them move up the list and continue their innovative marketing strategies for years to come.