For most people, Search Engine Optimization and related digital marketing strategies are like a mythical beast that only a few courageous warriors are able to slay. To those that can go all of the spoils: A number one ranking position on Google, a sea of users with high conversion rates, and an unlimited supply of backlinks coming from far and wide. Only those select few companies can win. After all, only one company can hold the #1 spot in a Google search. This kind of mindset further proliferates the feudal society of the SEO-haves and the SEO-have nots.
One company is at the forefront of trying to change this. They are trying to make sure that everyone has access to a good strategy and can learn how to optimize their website and social presence to meet their goals. Ajax Union, through a steady stream of workshops and webinars, and a relentless focus on helping small businesses, the tide is starting to turn. Their ability to help all small businesses with their marketing strategies isn’t just done out of an interest in market expansion. The co-founders have a vision where SEO isn’t something to be feared, but something to embrace and use to your advantage:
Their motto of “it’s all about the X” comes from this interest in helping small business find the right solution that works for them. The X refers to the experience of their customers, the people in their workshops, and the people who buy from their clients. It is a pretty compelling way to find good people to hire for their company as well. By focusing on the “user experience”, Ajax Union has been able to land at #178 on the list of the fastest growing companies according to INC. Their sales growth is a direct result of the experience they have tried to craft.
But, the User Experience discipline has grown up in a lot of ways over the last few years, and in order to take full advantage of the trend toward creating a Small Business Website with an engaging experience, many companies are doing their own Remote User Experience testing with tools from companies like Optimal Workshop or User Zoom. The empowerment of conducting your own card sorting activity or the ability to test out designs before programming them has been huge.
We would love to see Ajax Union take full advantage of these User Experience tools and make their offering even more “about the X.” Because they are already a leader in the field of internet marketing and their emphasis is already so focused on small business solutions, we believe that they are perfectly positioned to create even more innovation around the UX of their clients websites. Their trajectory is inspirational, and they have a clearly articulated vision. We can’t wait to see what they come up with next.