Being passionate about what your company does shines through in every product. It also shines through in every site post and YouTube video. The way that you talk about your company can be infectious. Potential clients don’t have to dig as deep into what your value add is. They can immediately see your culture and work ethic on your sleeve. Another way to say this is, when you “geek out” about what you do, other people who find value in that passion will flock to you.
Some of our favorite passionate employees are those over at SoftArtisans, makers of OfficeWriter. Their love for .Net Programming, Sharepoint, and high fidelity reports comes through easily. And their innovation in working with Office documents from a server perspective has led to sales growth over many years. Clearly, this is how they have found good people and developed those people over time. Their simple approach for creating Sharepoint workflows comes across as filled with humanity and humor:
Whether it is in promoting their interns or helping people to understand PowerPivot workbooks, Softartisans are always looking for more people to join their tribe and to get on board with creating the next generation of powerful applications for the enterprise user. One thing, though, that we would love to see come from all of this passionate discourse on Hadoop or APIs is a trend that we see exploding in other sectors, the consumerization of enterprise IT. While the world of Office Document reporting is still very much in the control of the IT department at many small businesses, the savvy nature of many of the document users has meant a demand for more integration and automation from a mobile and access perspective.
While we do not think that a wholesale move to supporting Dropbox makes sense for many established companies that have sophisticated Sharepoint infrastructure, it is the ecosystem built on top of it that is particularly interesting. For example, the Dropbox Automator by Wappwolf has brought about innovation by automating document manipulation in the cloud. The ability to automatically sign a PDF or convert a document to an eBook shows what is possible when the right technologies and workflows are married together. We would love to see a more sophisticated version of Wappwolf’s “recipes” be taken up by SoftArtisans, allowing for all manner of Office document editing and reporting to be added via cloud plugin. OfficeWriter goes much of the way, and we are excited to see which market expansion opportunity they choose with their passionate group of evangelist employees.